With Diwali around the corner, brands enhance the festive mood of the audience with sparkling campaigns.
Haldiram’s
Haldiram’s is making the Diwali celebrations exceptionally flavourful in numerous ways with its new gifting range. As people strive to go above and beyond the digital Diwali messages and forwards, exchanging appetizing gifts with their loved ones is what they are looking forward to this year.
Introducing collections such as Exotic Baskets, specially-curated Gift Hampers, Traditional & Premium Sweets & Nuts Platters, and interesting gift packs and many more, Haldiram’s is offering a plethora of delicious & glamorous gifting options during this festive time.
SS Beauty
SS Beauty by Shoppers Stop, the beauty destination, has launched its social media campaign ‘Diva This Diwali’ as the country prepares to fully immerse itself in the festivities. The campaign encourages you to glam up to traditional Indian appearances and show off your inner diva this Diwali. Actor Gauahar Khan is the face of the campaign, while reels-popular musical artist & Youtuber Mayur Jumani composed the catchy music.
The Diwali brand campaign aims to strengthen the audience’s emotional connection and SS Beauty’s positioning. The ‘Diva This Diwali’ campaign has a unique flavour thanks to engaging content that encourages discussion.
View the films here.
Vivo
Vivo, the smartphone brand has launched its all-new heart-warming Diwali campaign, ‘TogetherWithJoy’. The digital creative campaign focuses on the festive season, celebrates togetherness and encourages viewers to make moments joyful and brighter together.
The campaign is Vivo’s endeavour to strengthen bonds and create a world of joy through superior yet simplified products and experiences. It is a sweet reminder that festivals are nothing but a chance to celebrate quality family time. And wherever loved ones can get together, that becomes the home of celebrations.
Nutella
Nutella®, the original and popular hazelnut cocoa spread brand of Ferrero, launched its new campaign ‘Nutella Wali Diwali’.
‘Nutella Wali Diwali’ is the first collaboration with the culinary community and with Michelin Star Chef Vikas Khanna who has specially curated various desserts using Nutella for the festival of Diwali. Known for its delicious, creamy texture made from real selected hazelnuts and premium cocoa, Nutella further reinforces its claim, as a great companion to traditional sweets to give them a renewed touch. The recipes are available on the “Nutella Diwali pack” via a QR code, which can be scanned to access the step-by-step procedure to make sweets using Nutella as a key ingredient.
Nippon India Mutual Fund
Nippon India Mutual Fund, the asset management company, has launched an initiative to maximise your returns on Diwali celebrations!
Called #ShareYourLight, Nippon India has provided us with a toll free number 1800 547 8227 where trained volunteer will assist callers with nearest orphanages, old-age homes, women’s shelters and NGOs of their choice; close to their localities.
They have put together a heart-touching TVC to dial up our good sides and motivate us to make that call! This initiative is being shared actively on social media, spoken about in mainstream media and being forwarded in WhatsApp groups.
iThrive
iThrive, a health and wellness startup unveiled a new campaign #giftthelightoflife. The campaign has a message that focuses on educating people about Functional Nutrition and its power in reversing chronic lifestyle diseases.
In the one-minute brand film, iThrive inspires people to be more aware that there are several other options available than taking drugs to suppress their symptoms. The team at iThrive have tried to bring awareness about this profound knowledge that has changed many lives and given them a quality life.
Sabhyata
Sabhyata, the ethnic wear brand launched its Diwali campaign, #RedefiningCelebration. The campaign features Bollywood Actor, Sheeba Chaddha who is seen interacting with a young, and nervous female candidate ahead of her job interview. Unaware of the fact that she was interacting with the CEO of the company, the candidate opens up and shares her story highlighting the discrimination faced by her in her previous job as she embraced the path to motherhood.
Through #RedefineCelebration,Sabhyata aims to raise awareness and encourage working women to come forward and change the norms. The soulful video establishes an Indian woman’s affinity to ethnic wear, reflects her cultural values and celebrates the spirit of womanhood.
TVS Credit
TVS Credit, the financial services providers, is celebrating the Diwali festivities with its ongoing campaign, ‘Magical Diwali’. Through this integrated marketing campaign, targeted at loan seekers and its brand followers, the company is offering exciting prizes financed with a TVS Credit loan.
Additionally, for TVS Credit’s brand followers, the company has also introduced the #SwagatKhushiyonKa contest, which enables them to win exciting vouchers by simply clicking and sharing pictures/videos/reels about the Diwali festivities on social media.
magicpin
magicpin, the platform for offline retail discovery and savings, launched its festive campaign, ‘Badla Lo’, to break the monotony of staying indoors by stepping out and taking revenge by shopping.
The campaign film starring Vijay Raaz says “L se XXL hone ka badla, “Can you see my screen?” ka badla, online birthday celebrations ka badla, kaadha replacing the OG chai ka badla.” The campaign has crossed over 8.4 Million views already and is continuing to reach out to more people.
MMTC-PAMP
Ushering in the festive season, MMTC PAMP, the London Bullion Market Association (LBMA) Good Delivery gold & silver refinery launched a three-part film dedicated at celebrating the purity of human emotions. Showcasing India’s penchant for gifting gold as a symbol of love and dedication, these films highlight the special space the yellow metal holds in our lives.
A husband’s thoughtful gift to his wife on Diwali, a token of thanks to an employer for providing for his employees through pandemic and a mother-in-law’s lovely gesture for her daughter-in-law, MMTC PAMP’s gold coins are the common denominator expressing love, gratitude and purity.
View the films here.
Acer India
Acer India has launched its new film that follows the emotions of a father as he is about to meet his daughter for Diwali, after she married someone of her choice without his permission. But over the course of meeting her new family, the father discovers that the daughter’s world is indeed one of happiness and prosperity.
Acer is a trusted part of their new lives opening the doors to better health and wealth, representing true prosperity. The reunion does soften the father’s stance towards his son-in-law and we see him even playing a part in invoking more prosperity in their lives.
Taneira
Taneira, a TATA product, unveils a special campaign, ‘The Homecoming’. It captures the absolute joy of coming back to our roots, our traditions, and our homes. It brings together women from different generations to spread the celebration of joy, by adorning Taneira’s rich assemblage of pure and authentic weaves from across the country.
In the heart of the digital film is a young girl who has always harboured a curiosity for sarees and is enthralled by their divinity. The film depicts a cheerful celebration of festivities with the daughter, mother, and grandmother, all of them draped in the elegance of festive sarees from Taneira and admiring the fireworks together, showing their endless love for the brand’s handwoven collection of six yards.
