Tipping Point has announced a long-term creative collaboration with the digital entertainment company, Pocket Aces’ premium long-form content studio, Dice Media. The partnership between the two platforms kickstart with the announcement of ‘Cheeku’, a coming-of-age story, being the first of many more powerhouse shows in the pipeline. The slice of life comedy follows a 24-year-old boy’s struggle to come to terms with the cultural dichotomy of his life. Helmed by Rajesh Mapuskar and show run by Ashwin Suresh, the series will see the veteran actor Prakash Raj in a pivotal role.
Commenting on the collaboration, Ajit Andhare, COO – Viacom18 Studios, under whose leadership the digital content arm was launched, said, “Tipping Point stands for unconventional yet relatable & rooted storytelling. We are dialing up our slate of digital content with a whole new array of heartwarming stories. The first of many more to come is Cheeku. Distinctive content comes from the concoction of creative minds and I’m looking forward to this long-term partnership of Tipping Point with Pocket Aces to brew more interesting stories along the way.”
Commenting on the collaboration, Vidyuth Bhandary, Studio Head, Dice Media said, “At Dice Media, relatable narratives have been the backbone of storytelling and we create these stories with a lot of love & passion ensuring it strikes the right chord with our audiences. We are extremely thrilled to partner with a creative powerhouse like Tipping Point which always backs the creative vision of their partners & together we are confident we will deliver a slate of high-quality engaging content that will be loved by the audience.”
The partnership will be an ongoing creative alliance which will see more titles to be announced soon in the coming year.
