Mumbai: Sansaar, the conscious luxury soft furnishings brand from D’Decor, has expanded its portfolio into the bedding category with the launch of a new campaign, “A Great Day Starts the Night Before,” featuring brand ambassador Ranveer Singh. The move marks the brand’s latest growth initiative as it broadens its offerings beyond soft furnishings into sleep-focused home solutions.
Ranveer Singh, who has been associated with Sansaar since its launch in 2024, continues as the face of the brand, representing its philosophy of conscious living, quality and purposeful design. The latest campaign follows the unveiling of Sansaar’s next phase of growth at the brand’s annual event in April 2026.
The newly launched bedding collection comprises lightweight and breathable products designed to support restful sleep while combining comfort, quality and style. The company said the expansion reflects its commitment to bringing conscious luxury into everyday living.
The campaign centres on the role of sleep in overall well-being, encouraging consumers to make mindful choices as demand grows for products that blend comfort, quality and sustainability.
Commenting on the campaign, Ranveer Singh said, “Sansaar represents a philosophy where quality, comfort, and conscious living come together effortlessly. I’ve believed in the brand’s vision from the start, and it’s rewarding to see it continue to evolve. It’s an exciting new chapter as Sansaar expands into the bedding category.”
Sanjana Arora and Sarah Arora, Co-Founders, Sansaar, added, “As we enter the bedding category, this campaign brings our philosophy of conscious living into one of the most important spaces in every home.”
The integrated campaign will be rolled out across television, print, out-of-home (OOH), digital platforms and dealer outlets using a full-funnel marketing approach aimed at driving awareness and consideration for the new bedding range.
