Brands celebrated Children’s Day with motivational and thought-provoking campaigns and also came up with some creative posts for children to dream big and create a bright future.
SBI Life Insurance
SBI Life believes that nurturing every child to dream big despite their socio-economic background, fuels the aspirations of our country. This Children’s Day, SBI Life Insurance releases a heart-warming video of Mishti; an underprivileged child aspiring to be an astronaut, highlighting the importance of education in fueling such aspirations. Mishti, represents the millions of children whose dreams need to be nurtured through the foundation of education to fuel the growth of our nation.
SBI Life has joined hands with Udayan, a non-profit organisation, to support education and holistic development of children belonging to leprosy affected families.
HDFC AMC
This Children’s Day, HDFC AMC organized a session for children for them to hear some fascinating stories! HDFC AMC in association with Mumbai Storytellers Society helped children understand the financial world through simple stories that make learning fun.
The three stories through which they educated the children are: ‘A saree for Ammi’, author- Mamta Nainy, story narrated by Shalini Surve, topic- Savings; ‘Mani’s Money’ by Karthik Rangappa, story narrated by Usha Venkatraman, topic- Banking, Inflation and opening a savings account; and ‘The Purple Bicycle’, a story adapted to a storytelling format from the book ‘Maya makes money’ by Diya Garg, narrated by, Hema Subramanian. topic- Budget, Planning, Investing and Saving.
XSEED
XSEED, the Singapore-based education programme that focuses on instilling critical thinking and problem-solving skills as part of their school curriculum, is currently on a mission to build a strong foundation for India’s school children to become leaders of tomorrow. The XSEED team, led by founder Ashish Rajpal, is on an eight-month, 100-district tour across India educating teachers, principals, school owners and parents of school-going children on the benefits of adopting its NEP-compliant new-age learning methodologies.
Nickelodeon
Nickelodeon, the kids’ entertainment franchise continues to amp-up the entertainment quotient for its young viewers with compelling content, characters, and campaigns. Continuing to enable kids to speak their heart out, Nickelodeon, launches its Children’s Day campaign #NickChildrensDayFUNda that encourages kids to express their feelings and unique “fun-da” about life. With this campaign, Nickelodeon reiterates its commitment to kids by always being there for them as a friend who they can rely on.
Nickelodeon has launched a dedicated microsite to encourage kids to share their wants and thoughts. Giving them a voice, Nickelodeon will select some of the best entries and will air them on the channels on November 14 and 15. Kids can also engage with their favourite toons with specially curated games on the microsite.
Domino’s Pizza
To make Children’s Day memorable for the little ones, Domino’s Pizza, launched the largest and cheesiest festival, ‘Kiddie Carnival’. The fun-filled fête offers young pizza lovers a chance to learn to create their favourite pizzas, and also sprinkles delight to the celebrations by curating a gamut of fun-filled activities across various restaurants.
Kiddie Carnival gave children the experience of trying their hand at pizza making in select restaurants and watching the magic of their creation turn into a delicious pizza. The carnival had activities such as face painting and gave children a chance to unleash their inner Picasso through colouring, entertainment along with their beloved cosplay characters, and photo booths with props to capture these joyous memories. The restaurants not just hosted these activities but also recreated the ambience of a carnival in its décor, reflecting the mood and celebration of Children’s Day.
Titan Zoop
Zoop by Titan, kids’ watch brand from Titan Watches India reinvents its brand identity by drawing design inspiration from the world of ‘modern imagination’ and encourages children to express themselves in fun and fascinating ways.
Through this revamp, the brand is reaching out to the young storytellers with an effort to draw a connection with kids who are leveraging new age mediums and technology to express their creativity and talent. As part of its rebranding initiative, Zoop announces the launch of ‘Hello Imaginators’, a nation-wide hunt for the next set of imaginators in association with Charvi Anilkumar, the World Cadet Chess Champion 2022 in the Under 8 category on the occasion of Children’s Day.
Glucon D
SBI General
Dolby
Ariel India
Bausch + Lomb
Tide
Borosil
