Thursday, April 2, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

SBI General Insurance announces its 4th Crop Insurance Week awareness campaign

by MN4U Bureau
December 1, 2022
in Featured, Campaigns
Reading Time: 2 mins read
A A
SBI General Insurance announces its 4th Crop Insurance Week awareness campaign
Share Share ShareShare

SBI General, a General Insurance company has launched the 4th ‘Crop Insurance Week’ awareness campaign for the upcoming Rabi season. The Company will conduct various on-ground activities including workshops, training, and learning programs designed for farmers and educate them about the PMFBY Scheme features i.e. Importance & merit of crop insurance scheme, preventing sowing / planting risks and the protection it offers to the standing crops.

As a part of the campaign, SBI General will implement these activities across the states of Rajasthan, Himachal Pradesh, Uttarakhand, Assam, and Karnataka which have been allotted to them under the Pradhan Mantri Fasal Bima Yojana (PMFBY) and Restructured Weather Based Crop Insurance Scheme (RWBCIS).

SBI General Insurance Company has been participating in the PMFBY Scheme and has insured more than 93.85 lakh farmers from states of Rajasthan, Karnataka, Uttarakhand, Himachal Pradesh, and Assam in the last financial year. Over the years, SBIG has provided coverage to over 2.79 crore farmers and have paid over claims of Rs 7,234 crore

For the Rabi season, the general insurer will provide coverage for various crops like tomatoes, potatoes, mangoes, pomegranate, chili, grape, wheat, barley, gram, masoor, cumin, fenugreek, mustard, malta, orange, peach, and litchi.

Priya Kumar, Head – Emerging Business Lines, Rural & Agri, SBI General Insurance said, “Climate change specially during the recent times have been a major impediment posing food security challenges, influencing food production and associated costs. Risks of natural calamities, dependence on large rain-fed areas, pests, and disease make agriculture highly vulnerable. PMFBY is the solution to all risks faced by the farmers. On this momentous occasion of 4th Crop Insurance Awareness Week, SBIG would like to send a message to all our farmers to enroll into the scheme and protect themselves from any unforeseen financial losses that may occur to their crops due to weather vagaries.”

Tags: Crop Insurance WeekPriya KumarSBI General Insurance

RECENT POSTS

Dettol launches emotion-led campaign celebrating a mother’s instinct to protect
Campaigns

Dettol launches emotion-led campaign celebrating a mother’s instinct to protect

April 2, 2026
0

Mumbai: Dettol has unveiled a new campaign for its flagship Dettol Antiseptic Liquid, reinforcing its legacy of protection through an...

Read moreDetails
The Arvind Store flips fashion narrative with role-reversal campaign for ‘Linen by Arvind’
Campaigns

The Arvind Store flips fashion narrative with role-reversal campaign for ‘Linen by Arvind’

April 2, 2026
0

Mumbai: Arvind Limited’s retail arm, The Arvind Store, has launched a new campaign for its “Linen by Arvind” range, challenging...

Read moreDetails
Cheil India powers Samsung Galaxy M17e 5G campaign with biking thrills and nostalgia
Campaigns

Cheil India powers Samsung Galaxy M17e 5G campaign with biking thrills and nostalgia

April 2, 2026
0

Mumbai: Cheil India has unveiled a new campaign for Samsung’s Samsung Galaxy M17e 5G, bringing together nostalgia and high-octane motorbiking...

Read moreDetails
VML India’s latest campaign for Boost Milkshake celebrates ‘The New Secret of Mahi Energy’
Campaigns

VML India’s latest campaign for Boost Milkshake celebrates ‘The New Secret of Mahi Energy’

April 2, 2026
0

Mumbai: VML India has unveiled a new campaign for Boost Milkshake titled ‘The New Secret of Mahi Energy’, celebrating the...

Read moreDetails
Vega Auto turns April Fool’s Day into a smart helmet safety reminder
Campaigns

Vega Auto turns April Fool’s Day into a smart helmet safety reminder

April 1, 2026
0

Maumbai: Vega Auto, a road safety brand, is leveraging the light-hearted spirit of April Fool’s Day to deliver a witty...

Read moreDetails
Jitesh Sharma teams up with KFC’s crispy shawarma wrap for a flavor-packed moment
Campaigns

Jitesh Sharma teams up with KFC’s crispy shawarma wrap for a flavor-packed moment

April 1, 2026
0

Mumbai: KFC has unveiled a new campaign for its Crispy ShaWOWrma Wrap, featuring Bengaluru-based cricketer Jitesh Sharma in a playful,...

Read moreDetails

LATEST NEWS

The Arvind Store flips fashion narrative with role-reversal campaign for ‘Linen by Arvind’

The Arvind Store flips fashion narrative with role-reversal campaign for ‘Linen by Arvind’

April 2, 2026
Madhavan Parthasarathy appointed MD & CEO at Kripya Solutions

Madhavan Parthasarathy appointed MD & CEO at Kripya Solutions

April 2, 2026

ANALYSIS

IPL Advertising Evolves: Why Creativity and Measurement Now Matter More Than Spend
Analysis

IPL Advertising Evolves: Why Creativity and Measurement Now Matter More Than Spend

March 30, 2026
0

IPL 2026 is reinforcing the league’s status as one of the most powerful advertising ecosystems in global sport. With projected...

PEOPLE

Madhavan Parthasarathy appointed MD & CEO at Kripya Solutions
People

Madhavan Parthasarathy appointed MD & CEO at Kripya Solutions

April 2, 2026
0

Mumba: Madhavan Parthasarathy has joined Kripya Solutions as Managing Director & Chief Executive Officer, marking a key leadership transition for...

MARKETING

Parineeti Chopra named Brand Ambassador for OZi
Marketing

Parineeti Chopra named Brand Ambassador for OZi

April 2, 2026
0

Gurugram: OZi has announced the onboarding of Parineeti Chopra as its brand ambassador, alongside the launch of a new digital...

Subscribe to Newsletters

ADVERTISING

Omnicom Launches Global Adobe Practice Under Credera, Integrates LeapPoint
Advertising

Omnicom Launches Global Adobe Practice Under Credera, Integrates LeapPoint

April 2, 2026
0

Mumbai: Omnicom has announced the launch of a global Adobe-focused practice within its transformation consultancy Credera, marking a strategic move...

PRINT

Mathrubhumi Journalists set a benchmark in Journalism with Ramnath Goenka Awards wins
Print

Mathrubhumi Journalists set a benchmark in Journalism with Ramnath Goenka Awards wins

March 28, 2026
0

Kochi: Kerala’s leading media conglomerate, Mathrubhumi Group, proudly announces that its journalists Muhammed Sabith UM and Akhil Sivanand have been...

AUTHOR'S CORNER

The Invisible Tax on Digital Advertising: Understanding the True Cost of Ad Fraud
Authors Corner

The Invisible Tax on Digital Advertising: Understanding the True Cost of Ad Fraud

April 1, 2026
0

Ad fraud is one of those inconveniences that jumps on businesses, completely unannounced and at random. It shows up in...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Dettol launches emotion-led campaign celebrating a mother’s instinct to protect

Dettol launches emotion-led campaign celebrating a mother’s instinct to protect

April 2, 2026
The Arvind Store flips fashion narrative with role-reversal campaign for ‘Linen by Arvind’

The Arvind Store flips fashion narrative with role-reversal campaign for ‘Linen by Arvind’

April 2, 2026
Madhavan Parthasarathy appointed MD & CEO at Kripya Solutions

Madhavan Parthasarathy appointed MD & CEO at Kripya Solutions

April 2, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.