Saturday, June 20, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

Salaam Sandalwood

Anup Chandrasekharan, COO - Regional Content - Network, IN10 Media Network, takes a deep dive into the factors driving the progress of the Sandalwood industry during 2022.

by Anup Chandrasekharan
December 29, 2022
in Featured, Exclusive, Think Through
Reading Time: 4 mins read
A A
Opinion: Tryst with 70 hours – A True NO
Share Share ShareShare

The turn is totally unexpected. To imagine a Chirapunji out of a desert, Aurangazeb enjoying Ghazals – but it has happened. Turning back the annals of 2022 , it has an effervescence distinctive of the Sandalwood industry. It’s not a joke. Down the memory lane, while running a broadcasting station a few years ago I was battling hard to dialogue to the rest of the country that there existed a Sandalwood industry. Never to forget the experiences while shooting the KBC version in Kannada, the difficulties in fixing up Bollywood celebrities to come as a Guest on the Show. In fact one of the leading heroines from Bollywood who debuted in Kannada refused to acknowledge that and wanted no trace of her Kannada lineage in the industry to be exposed. To them it didn’t matter as they never had a trust in the Sandalwood industry.

What exactly is trust in the industry and what exactly does it evolve as? Trust resonates with being identified in the realm of popularity and it ultimately blossoming as ratings. It is indeed gratifying that this same industry that was once considered as a non entity today has three of its movies in the TOP 10 LIST of IMDB 2022 ratings and it is truly yet another underdog story winning journey. To read this as one sentence and to pass to the next is as easy as blowing up a straw. But the transition is like moving mountains and building castles. The Sandalwood castle is this built.

To understand the fantabulous victory and box office hit of three particular films is very important in this journey of Sandalwood industry branding an identity – KGF 2, Kantara and Charlie777. The canvas of KGF 2 is just massive and also much sought for by the audience – who were psychologically caged within four walls of lock down trauma. The machoism exhibited hence was a great relief to them that they literally howled with joy viewing the , larger than life histrionics, the opulence. The return of the angry young man has always been a successful grammar of filmdom and his victory over the evil is all set in a new pattern. The brewing of the stew meant a lot and with every scene mounted up as a first scene of the film, was a never seen before theatre experience for all of us. 

Kantara is one rooted raw portrayal rooted in tradition. The neo type adaptation was such impactful that it looked something very fresh visually. The final enactment is the apogee creating tension and also nailing the narrative , steeped and entrenched in the roots of our culture. Roots never to be forgotten when re told as tales of fiction and myth are captivating.

Charlie777 is another heart warming, emotional story between a pet dog and his master . This emotional bonding is what the creative and visual crux depends upon. That moved and made all of us teary eyed. The twenty second century myth that emotions are in dearth has proved to be a fake hypothesis. The real hero of the movie is the Pet dog and full credit to the Director for getting that output from the pet dog. All of us got connected to the pet dog and his master. A well crafted masterpiece Charlie has also opened up spaces that a small minute thread of a story line bridged by emotion can seam a full length movie.

Well, as we praise the three great products of 2022 from this industry, it is also a moment for us to remember the past doyens who gave the industry a National Colour. It is from where this global color was painted across. It’s their arduous efforts that made this happen even after decades. They sew – and we reaped.

Undoubtedly pops in this versatile director Puttana Kanagal as the first in this lineage -Who can debate the statement that many of his films are specifically marked as landmark ventures and the great K. Balachnder lauded him calling him, his Guru The distinct portrayal of taboo issues of women in particular has given his films uniqueness unparalleled. He created a new genre of film making – that he endeared himself to both the critics and ordinary film goers alike making “bridge films” between art and commercial cinema. 

Shankar Nag is an important personality of this descent. Who will ever forget Malgudi days which was filmed in the most soulful way in which it was written and this great Director /Actor is a name that cannot be forgotten in the annals of Kannada Cinema. Yet another actor / director is the much acclaimed Girish Karnad who is versatile in play writing as well. An ace of escalating fame and undaunted calibre, , some of his plays made as movies made a dent in the Indian film industry.

A pioneer in the industry, B V Karanth was among the first thespians from Sandalwood to gain national acclaim. He is the recipient of six National Awards for Direction and Music Direction. His film Chomana Dudi is considered an all time classic. Hailing from the Gubbi Theatre company and a founder of the theatre group “ Benaka” his contribution deserves multiple hats to applaud.

To quote with much awe and appreciation, Girish Kasaravalli – who is single handedly responsible for putting Sandalwood on the international map. Many of his films explore individual traumas and tragedies against the background of collective aberrations. He is the recipient of fourteen National Film Awards, including four for Best Feature Film..

As we remember them and salute these legends, India will closely watch the next offerings of the Sandalwood industry and its everyone’s hope that it will continue to spread its fragrance and make us transcend to another world of Cinematic experience. The progression and the changeover is just flurry in the right sense that makes the film lovers turn back to watch this industry which glitters and shimmers now more than before.

(Views expressed are personal. ‘Think Through’ features perspectives of authors or entities that are not curated or edited by MediaNews4u.com. Content may be sponsored by the contributing organisations.)

Tags: Anup ChandrasekharanCharlie777IN10 MediaKantaraKGF 2Salaam Sandalwood

RECENT POSTS

Brands that honoured fatherhood through powerful campaigns: Father’s Day 2026
Exclusive

Brands that honoured fatherhood through powerful campaigns: Father’s Day 2026

June 20, 2026
0

Mumbai: Father’s Day campaigns have increasingly moved beyond gifting and seasonal promotions to explore deeper conversations around relationships, memories, values,...

Read moreDetails
Modern fatherhood takes centre stage as BFSI and top brands launch emotional Father’s Day Campaigns
Exclusive

Modern fatherhood takes centre stage as BFSI and top brands launch emotional Father’s Day Campaigns

June 19, 2026
0

Mumbai: This Father’s Day, brands across categories — from insurance and finance to healthcare and FMCG — moved beyond conventional...

Read moreDetails
HRX is on a mission to enable a billion Indians to become the best version of themselves: Ajay Singh
Exclusive

HRX is on a mission to enable a billion Indians to become the best version of themselves: Ajay Singh

June 19, 2026
0

Medianews4u.com caught up with Ajay Singh Business Head HRX. With travel making a strong comeback and Indian consumers becoming increasingly...

Read moreDetails
JioHotstar
Exclusive

JioHotstar maps the future of streaming with AI, commerce and interactivity at APOS 2026

June 18, 2026
0

Mumbai: JioHotstar has outlined its vision for the next phase of streaming, centred on conversational discovery, interactive engagement, and commerce-led...

Read moreDetails
“Very few properties can aggregate audiences at the scale like live sports”: Ishan Chatterjee at APOS 2026
Exclusive

“Very few properties can aggregate audiences at the scale like live sports”: Ishan Chatterjee at APOS 2026

June 18, 2026
0

Bali: Speaking at APOS 2026, Asia’s premier summit for the entertainment and technology industry, Ishan Chatterjee, CEO, JioStar Sports, outlined...

Read moreDetails
Our strategy centers on staying closely aligned with evolving market trends and consumer needs: Jitika Gupta, BigMuscles Nutrition
Exclusive

Our strategy centers on staying closely aligned with evolving market trends and consumer needs: Jitika Gupta, BigMuscles Nutrition

June 18, 2026
0

BigMuscles Nutrition is a sports nutrition brand. Over the past year, the Indian sports nutrition industry has witnessed accelerated growth,...

Read moreDetails

LATEST NEWS

Karan Kulkarni joins Nike as Senior Specialist, Sports Marketing – Olympics & Growth

Karan Kulkarni joins Nike as Senior Specialist, Sports Marketing – Olympics & Growth

June 20, 2026
Krutika Mehta Guhey

Krutika Mehta Guhey joins DNEG as Head – Talent Acquisition, Technology & Support

June 20, 2026

ANALYSIS

Ipsos
Analysis

73% Urban Indians positive on country’s direction, 78% upbeat on economy: Ipsos

June 19, 2026
0

New Delhi: Urban Indians continue to display strong confidence in both the country’s direction and economic outlook, according to the...

PEOPLE

Krutika Mehta Guhey
People

Krutika Mehta Guhey joins DNEG as Head – Talent Acquisition, Technology & Support

June 20, 2026
0

Krutika Mehta Guhey has joined DNEG as Head – Talent Acquisition, Technology & Support, she announced on LinkedIn. Describing the...

MARKETING

Karan Kulkarni joins Nike as Senior Specialist, Sports Marketing – Olympics & Growth
Marketing

Karan Kulkarni joins Nike as Senior Specialist, Sports Marketing – Olympics & Growth

June 20, 2026
0

Mumbai: Karan Kulkarni has joined Nike as Senior Specialist, Sports Marketing – Olympics & Growth, he announced on LinkedIn. Calling...

Subscribe to Newsletters

ADVERTISING

Omnicom Media’s Lodestar UM wins AMFI’s integrated media mandate to drive next phase of ‘Mutual Funds Sahi Hai’
Advertising

Omnicom Media’s Lodestar UM wins AMFI’s integrated media mandate to drive next phase of ‘Mutual Funds Sahi Hai’

June 19, 2026
0

Mumbai: Omnicom Media’s Lodestar UM has been awarded the integrated media mandate for the Association of Mutual Funds in India...

PRINT

Assam Tribune’s ‘Not for Sale’ front-page ad sparks debate amid financial challenges
Exclusive

Assam Tribune’s ‘Not for Sale’ front-page ad sparks debate amid financial challenges

June 9, 2026
0

Guwahati: One of Northeast India's most respected newspaper institutions, The Assam Tribune, has found itself at the centre of intense...

AUTHOR'S CORNER

Why Niche Creator Communities Are Delivering Stronger ROI Than Mass Influencers
Authors Corner

Why Niche Creator Communities Are Delivering Stronger ROI Than Mass Influencers

June 19, 2026
0

For years, the concept of influencer marketing was based on a fundamental understanding: the more people that watch and read,...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Brands that honoured fatherhood through powerful campaigns: Father’s Day 2026

Brands that honoured fatherhood through powerful campaigns: Father’s Day 2026

June 20, 2026
Karan Kulkarni joins Nike as Senior Specialist, Sports Marketing – Olympics & Growth

Karan Kulkarni joins Nike as Senior Specialist, Sports Marketing – Olympics & Growth

June 20, 2026
Krutika Mehta Guhey

Krutika Mehta Guhey joins DNEG as Head – Talent Acquisition, Technology & Support

June 20, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.