Shriram Finance has been recently formed as India’s leading Retail Finance NBFC, arising out of a merger of two group companies. To demonstrate its commitment to its customers, the company, along with R K SWAMY, produced five short videos featuring top artists in a concept called ‘Jugalbandi.’ The first of these videos, featuring Taufiq Qureshi and Vijay Prakash, has received a high number of views.
Sangeetha N, President and National Creative Director, R K SWAMY, said “Shriram is a special company with a unique philosophy. Their idea of brand building is driven by genuine customer connect on the ground. The jugalbandi idea springs from this understanding. Each video is originally composed and recorded live. There is nothing like this done before from a brand perspective.”
Umesh Revankar, Vice Chairman, Shriram Finance said “It is a special moment in our evolution as a group, originally formed with the idea of spreading credit to those who don’t normally get it. This is our way of telling customers that we march in sync with them. And to remind our people to stay close to the customers. With the jugalbandi videos we have created a special platform to reinforce the connection.”
Watch the first jugalbandi video here:
