CarDekho Group, an Autotech Unicorn, has introduced a TVC campaign #BadhteIndiaKaBharosa celebrating the spirit of Indians to fulfil their dreams. The campaign captures the true essence of the people of India in shaping a ‘Badhta India’.
The film weaves four different stories of progress into one engaging montage, presenting how CarDekho Group is accompanying people in journey of realizing their dreams. Each story is representing one of the four brands under the umbrella of the CarDekho Group – CarDekho, BikeDekho, Rupyy, and InsuranceDekho.
Talking about the new campaign, Charu Kishnani, Executive Vice President Marketing-CarDekho said, “India is on a journey of transformation and progress. CarDekho Group is proud to support the growth of the nation and its people, creating opportunities that give them a chance to fulfil unrealised dreams. With this idea, CarDekho has introduced a brand campaign celebrating ‘Badhta India’. The campaign mirrors the core values of CarDekho Group, to solve customer problems and build a progressive India.”
A 10-week long campaign, #BadhteIndiaKaBharosa is live on TV and digital platforms. The campaign is written and directed by Amit Nandwani, and produced by CarDekho Group company PowerDrift, India’s top auto content brand, and a full stack-production house.
Charu further added, “CarDekho has been built on the trust entrusted by millions of users whose dreams we aim to fulfil through our product offerings. Instilling the essence of the brand in all group employees is our Founder & CEO Mr. Amit Jain, who is now also a Shark. Our idea to launch this campaign at this moment is backed with the understanding that CarDekho and Shark Tank is a brilliant synergy, helping ideas become reality and taking India ahead.”
View the film here:
