Thomas Cook India, an omnichannel travel services provider, has unveiled a new campaign targeting Young India, by highlighting its special range of experiential Summer 2023 Europe Holidays. The value tours have been designed to include preferences of Gen Z customers and come with deals like Best Price Guarantee and No Cost EMI – 0% interest.
The 3-part ad series have been conceptualized and shot in a 15-seconds format, each ensuring a message delivery in a quirky and humorous manner, also making them suitable for digital and social platforms.
Abraham Alapatt, President & Group Head – Marketing, Service Quality, Value Added Services & Innovation, Thomas Cook (India) Limited said, “Being the youngest demography in the world with approx. 65% of its population being below the age of 35, India’s Gen Z loves to travel, pack in and share as many experiences they can at affordable prices. This was the genesis of our special value tours for Europe – designed keeping our Gen Z customers in mind. Our teams have designed exceptional itineraries focused on experiential activities such as exploring nightlife, local cuisine wine tasting as well as activities such as sky diving, deep sea diving, horseback riding, mountain biking, hot air ballooning, surfing, etc. Our digital led campaign highlights our unbeatable offers including best price guarantee on holidays and No Cost EMI – 0% interest on our specially designed Europe holidays for Summer 2023. We invite our Gen Z customers to book their much-awaited summer holidays with us at Thomas Cook.”
Ankit Sharma, National Creative Director, Jio Creative Labs, who also directed the film, said, “There was so much that had to come together correctly in order to make these films work. We had to tell a good story, make people smile through it, carry the brand message correctly, and make the piece catchy! And we had to achieve all of this in 15 seconds. But then, if you go to see, these constraints are the very things that make the piece beautiful. So it’s always fantastic to work on such creative. And with Thomas Cook, on the brand side we have people who understand film making as well as marketing equally thoroughly. So every single individual is adding value to the film at different stages in different aspects. Therefore, it is no surprise that the films look good and are hitting the right spot. It is so heartening to see brands favoring creative expression over unnecessary, hard-wired beliefs of brand and imagery mandates. It is helping advertising films a great deal, and I am glad we have a client that has evolved as per the evolving mindset of the audiences. Eventually, these are the brands that will end up owning spaces in their TG’s hearts.”
Watch the film here:
