Dolby, an immersive entertainment experience provider, has launched a consumer campaign in India to educate consumers on the Dolby difference available on mobile devices, audio wearables, or in the living room.
The campaign is based on the insight that – if you haven’t seen it or heard it in Dolby, you’ve missed out on the complete experience. The creative direction creates a sense of FOMO in our audience to pique their interest, making them realize that their experience is incomplete without Dolby. With the realization that you don’t just hear & see, you experience & feel entertainment come alive in Dolby, the campaign hopes to induce purchase of a Dolby-enabled device – #BuyInDolby.
The brand stated that the core creative idea behind this campaign, “Dolby main Suna aur Dekha Kya” (Did you hear it, did you see it, in Dolby!) is inspired by a colloquial reference to a big revelation – You ought to Hear & See this. The film tracks a day in the life of an Indian family, and how Dolby brings alive experiences they love – TV Shows on the go, mobile gaming, streaming music, or their favorite movie in the living room.
Watch the film here:
Campaign Credits
Director – Shaizaad Bharucha
Cinematographer- Varun Sud
Editor – Yaser Abbas
VFX – Sajeel Shukla
Music Director – Shivam Sengupta
Production Designer- Diya Mukerjea
Production House – Pippip Media
