Tide has unveiled its maiden laundry music video ‘Khachak Khuchak Chod do’ featuring comedian Kiku Sharda.
According to a survey quoted by the brand (source- IMRB panel), Indian families spend up to 300 hours every year hand-washing clothes. The brand further claims that consumers can save up to 40pc of the time spent on doing laundry with Tide Detergent.
The video has the comedian grooving to the lyrics and a hook step that says goodbye to scrubbing to remove tough stains like oil, gravy, and dirt from clothes and welcomes ‘khachak khuchak’-free new year with the Tide range of detergents. Through this cult-music video, the brand continues to connect with consumers across India by innovating new trends.
Sharat Verma, Chief Marketing Officer, P&G India and Vice President and Fabric Care Head for P&G Indian subcontinent said, “Tide is known for its quirky and fun advertising which is in sync with pop culture. Our messaging is focused on Tide’s core benefit of whiteness and stain removal while adding a bit of humour to the, sometimes, mundane chore of laundry. Taking this further, Tide has launched the music video ‘Khachak Khuchak’ which uses the sound of scrubbing to bring to life Tide Double Power’s benefit of outstanding stain removal and whiteness without scrubbing.”
Watch the video here:
