Myntra has announced the appointment of Bollywood actor Ranbir Kapoor as its brand ambassador.
The actor will be seen focusing on men’s fashion wear, in the brand’s upcoming brand campaign slated to go live shortly. The brand’s existing ambassador Kiara Advani, will continue to drive awareness about the women’s western wear category.
Ranbir will be seen as part of Myntra’s upcoming brand campaign ‘Be Extraordinary Everyday’, which is aimed towards positioning Myntra as the destination that enables people to elevate their everyday fashion and style with access to the best of branded fashion
Myntra’s association with Ranbir will help the brand tap into his popularity and national appeal.
As part of this campaign, Myntra will also engage with top influencers from across India, to create exciting and relevant content to connect with consumers including in non-metros.
Speaking on the announcement of the brand ambassadors and the initiation of the brand campaign, Sunder Balasubramanian, CMO, Myntra, said, “Ranbir embodies the spirit of Myntra as a creative force shaping the world of fashion today. He is a true original, who has been a part of some of our previous brand films, and now we are thrilled to continue our collaboration officially by welcoming him as the new face of Myntra. He is not only a style icon but also an inspiration to the youth and we are looking forward to reaching out to his fan base across the country.”
Speaking of the association, Kapoor said, “Fashion continues to play a huge influence in my life. For those who know me the best, I am more of a classic and everyday ensemble kind of a man. I am absolutely honoured and delighted to be associating with Myntra. Our collaboration will enable the best of everyday fashion for my fans through the best of branded fashion made easily accessible by Myntra. Super excited for this one.”
