Mumbai: EBG Group has entered into a strategic brand licensing agreement with South Korean conglomerate POSCO International to strengthen and expand Daewoo’s presence in India’s major domestic appliances market.
The partnership marks a significant step in EBG Group’s long-term consumer appliances strategy and builds on its existing relationship with the Daewoo brand. The agreement covers categories contributing nearly 70 per cent of the Home & Kitchen Appliances segment and is aimed at positioning Daewoo as a leading consumer appliances brand in India.
As part of the expansion roadmap, EBG Group has committed an investment of ₹100 crore over the next three years. The investment will be directed towards product development, retail expansion, strengthening distribution infrastructure, localisation initiatives, and launching new appliance categories aligned with changing consumer expectations.
The company is also building a nationwide retail network to support the growth strategy. Its first flagship Daewoo experience store in Delhi is nearing launch, with three additional stores already in the pipeline. EBG Group plans to establish approximately 100 stores across India by 2027.
Under the agreement, EBG Group will lead the development, manufacturing, distribution, and market expansion of Daewoo-branded appliances across the country. The initial portfolio will focus on major home appliances including refrigerators, washing machines, air conditioners, dishwashers, and a broader range of consumer products through a phased rollout.
The company said the offerings will leverage advanced Korean technology and focus on delivering performance, reliability, and energy efficiency for Indian consumers. Around 16 per cent of the initial portfolio will consist of energy-efficient products to support more sustainable consumption.
James Lee, Director of POSCO INTERNATIONAL Corporation said, “India represents one of the most dynamic growth markets for consumer appliances globally. We are pleased to partner with EBG Group, whose deep understanding of the Indian market and long-term vision make them the ideal partner to expand Daewoo’s presence in the country. Together, we aim to deliver innovative, reliable, and energy-efficient products that meet the evolving expectations of Indian consumers.”
Commenting on the partnership, Dr. Irfan Khan, Founder of EBG Group said, “We are delighted to partner with POSCO International to bring Daewoo’s trusted global legacy to millions of Indian households. This partnership lays the foundation for building a long-term consumer appliances business in India. Through our planned investment, localisation roadmap, extensive distribution network, and customer-focused growth strategy, we are committed to making Daewoo a preferred brand for Indian consumers.”
Highlighting the company’s manufacturing plans, Dr. Khan added, “The products will be initially assembled in India using imported components, with localisation levels planned to increase progressively from 20 per cent to 80 per cent over time. The initiative aligns with the Government of India’s Make in India vision, supports domestic value creation, and is expected to generate employment opportunities across manufacturing, retail, distribution, and after-sales operations.”
Daewoo products will be distributed through an omnichannel network that includes company-operated stores, direct-to-consumer channels, e-commerce marketplaces, quick commerce platforms, general trade outlets, and electronics retail partners.
As part of its future roadmap, Daewoo also plans to introduce “DAEWOO One”, an integrated smart home ecosystem designed to connect multiple appliances through a single platform. The company intends to incorporate AI and IoT-enabled technologies to deliver a seamless connected-home experience while expanding its portfolio of energy-efficient solutions.
With the new partnership, EBG Group aims to accelerate Daewoo’s growth in India’s fast-evolving appliances market while aligning with rising consumer demand for connected and technology-led home solutions.
