Born To Shine, a CSR initiative by Zee Entertainment Enterprises Limited (ZEEL), in association with GiveIndia, will embark on its digital and content marketing journey with Blue Buzz, a Mumbai-based Marketing agency.
As part of the mandate, the agency will come up with and put into action plans to build a stature for Born To Shine that reflects its core vision and ideas. The crux of the content strategy will be the celebration of Indian art and culture and nurturing of prodigious talents.
Speaking on this opportunity with Born To Shine, Blue Buzz founder and CEO Neha K Bisht said, “It is indeed a great opportunity for us, at Blue Buzz, to work with Give and ZEEL, two pioneers in their respective areas. With a mission to bring stories of girl champions to the world, Born To Shine is a brilliant initiative that will have a significant impact in the world of art and artists. Keeping in mind the programme’s vision and objectives, we aim to offer our expertise with a distinctive and aggressive approach that will help achieve impactful results that Born To Shine aspires for. We look forward to this amazing journey.”
