Mumbai: LS Digital, a global integrated Digital Business Transformation (DBT) company, has launched Marketing Rewired, a new community-building initiative aimed at helping marketers move beyond AI awareness and towards practical implementation through shared learning and real-world use cases.
The initiative has been introduced in response to a growing need among marketers for actionable insights on applying AI to everyday business and marketing challenges, as organisations increasingly look to embed AI into operational workflows rather than limit it to experimentation.
With AI continuing to reshape multiple areas of marketing including research, strategy, content creation, media planning, performance optimisation and customer experience, many businesses are seeking clarity on how to translate emerging technologies into measurable outcomes. At the same time, the rapid expansion of AI tools and platforms has created complexity for decision-makers attempting to separate practical adoption from market noise.
Designed around the principle of ‘Real People. Real Use Cases. Real Solutions.’, Marketing Rewired aims to create a collaborative platform where marketing professionals can learn directly from peers through authentic experiences and applied examples.
Each session will focus on a specific business challenge and demonstrate how AI-enabled workflows are being used to redesign processes, improve decision-making and create business impact. The emphasis will remain on practical implementation rather than theoretical discussions.
Commenting on the launch, Prasad Shejale, Founder and CEO, LS Digital, said, “As AI becomes an integral part of modern marketing, the greatest opportunity lies in translating its potential into practical business outcomes. Through our own journey of building over 50 AI-native workflows, we’ve gained valuable insights into how AI can transform the way marketing teams work. With Marketing Rewired, we hope to share these learnings with the wider marketing community, encourage meaningful conversations and inspire more marketers to embrace AI with confidence and purpose.”
Marketing Rewired will operate as a weekly virtual series featuring focused 30-minute sessions centred around practical marketing problems and the AI solutions used to address them.
The inaugural session, scheduled for 1 July 2026, has already attracted more than 100 registrations, signalling strong interest among marketing professionals for experience-led discussions around AI adoption and implementation.
The initiative aligns with LS Digital’s broader focus on supporting business transformation through digital capabilities while contributing to the wider marketing ecosystem by enabling collaborative learning and AI capability building.
For participation and session details, visit: Webinar Registration – Zoom
