The Crayons Network began 2023 with multiple account wins, including National Skill Development Corporation, Tata Sons, Indian Oil Corporation, BPTP, and Som Distillers, after a competitive multi-agency bidding process.
The National Skill Development Corporation was the first to join the agency in 2023, with the goal of transforming the brand image and strengthening its connection with India’s youth. Additionally, Crayons was awarded the social media mandate for Tata Sons.
Over the past couple of years, the agency has managed and executed several prestigious campaigns for the Tata Group, including the Tata Mumbai Marathon campaign, which serves as a model for creating awareness and engagement. They were also appointed by Croma, under the Tata brand umbrella, to handle its creative mandate after a multi-agency pitch. Additionally, Crayons Network launched and conceptualized the “Wings of Change” campaign for Air India’s takeover.
“Most of the recent account wins cater to our integrated ad tech proposition and have come against large global agencies following multi-agency pitch process”, said Kunal Lalani, Founder & Managing Director, Crayons Advertising.
“This, in turn, highlights two key factors differentiating us amidst a sea of competition in the space. First, being a homegrown agency enables us to communicate in a much more relatable manner to consumers across Bharat and India. Second, all the new pitches won are integrated campaigns with a high component of ad tech-driven services – an area in which we have invested and developed expertise in the past three years. We thank our clients for reposing trust in our abilities and will continue to deliver creative, innovative, and high-quality campaigns in the future,” added Kunal.
