Wagh Bakri Tea Group has roped in Celebrity Chef Sanjyot Keer as the face for its Spiced Tea product range. An official statement informed that the association is a first for the Tea category where a chef is the face of the brand.
The brand has launched a campaign titled #ChefKiFavouriteChai, that showcases Wagh Bakri Spiced Tea’s 7 ingredients which ensure that the taste meets wellness in every cup.
Watch the film here:
Speaking about the association, Parag Desai, Executive Director, Wagh Bakri Tea Group, said, “Wagh Bakri has always been about human relationships and authenticity. We are thrilled to present our Spiced Tea range with Chef Sanjyot Keer. He represents the best of Wagh Bakri that has made us India’s Most Trusted Brand in 2022 – Humility, Honesty and Hardwork. We have aimed to gift our consumers a new way to bring wellness into their cup of tea every day. Also, with their seamless integrated approach, Hybrid’s ideas have been a breath of fresh air in today’s cluttered landscape.”
Chef Sanjyot says that, “I’m very glad to be chosen as the face of the iconic Wagh Bakri Tea brand. I have grown up admiring the brand and it has been a staple at my home since many years. I believe this partnership was destined to happen. The leadership’s focus on product quality and product knowledge is truly exemplary. I personally love masala chai and having 7 healthy ingredients makes this a strong wellness product too. We’ve shot some lovely pieces of content that I’m sure Indian consumers will love!”
Yogesh Shinde, Senior VP Marketing, Wagh Bakri Tea Group, said, “Just like our brand, Chef Sanjyot Keer is a well-respected and trusted chef across India. We synced very well with this and have built a deep association that ranges across marketing channels. Today Indians are becoming very conscious about healthy choices and this is the perfect way for them to start the new year with #ChefKiFavouriteChai. The insights and experience that Hybrid brought to the table are something we really liked and felt they’re the perfect creative partners for the next leg of our marketing plans.”
Omkar Joshi, founder and CCO of Hybrid, said, ”Our day begins with Wagh Bakri in a cup and this is an extremely proud moment for us to partner with a brand that is so close to our hearts. With Chef Sanjyot on the Wagh Bakri team now, we are very excited to usher in a new era of advertising for the consumer of the new decade. With such a great product range, our approach of effective creativity works best and we’re hopeful that consumers will love what we present to them.”
The campaign will cover all major national and regional television channels while featuring prominently across leading digital platforms.
