Retail-focused NBFC IIFL Finance has launched ‘Sapna Aapka Loan Hamara’ Campaign with Tamannaah Bhatia as a part of its pan-India marketing outreach.
According to the brand, the campaign is aimed at unbanked and underbanked segment of customers with growing credit needs.
‘Sapna Aapka, Loan Hamara’ translates to ‘your dreams, our loan,’ which underscores the brand’s aim to become loan provider for small entrepreneurs and individuals borrowers and help in fulfilling their dreams.
Staying true to this brand philosophy, the campaign directed by Himashu Tiwari, senior filmmaker, communicates ‘Seedhi Baat’ in an entertaining and insightful manner. While considering their options for a loan, a consumer is bombarded with a lot of information that is often miscommunicated or misinterpreted. As a result a consumer has to go through a tedious and painful journey till loan disbursal, leading to delays or drop-outs thereby forcing him to compromise on his or her plans. The film positions IIFL Finance as the go to brand when it comes to any type of loan.
Commenting on the brand film launch, Manav Verma, Chief Marketing Officer at IIFL said, “We believe in the power of small entrepreneurs in running Indian economy. All they need is credit at the right time, which IIFL Finance understands the best. ‘Seedhi Baat’ or ‘straight talk’ is the underlying theme of all our business dealings and brand philosophy.”
Watch the film here:
