Kurkure, an Indian snack brand, has onboarded Bollywood actress Sara Ali Khan as its new brand ambassador. She made the announcement with an Instagram reel that shows her in her natural element.
Neha Prasad, Associate Director and Brand Lead, Kurkure, said, “Bringing her expressive and entertaining persona, Sara makes for a great addition to Kurkure’s masaledaar family! Her exuberance and cheerfulness personify the Kurkure personality, and we are sure that audiences will love her as a brand ambassador. We believe that our partnership will not only increase brand reach, but also amplify our quirky messaging.”
Commenting on her association, Sara Ali Khan, said, “I am beyond excited to be a part of the Kurkure family! While I was growing up, I became a fan of the brand and loved watching their entertaining TVCs that kept all of us tickled. I cannot wait to be a part of the masti-filled campaigns that the brand has in store and look forward to bringing in my chatpata-pun to my darshaks and audience.”
