Zone Media, a digital marketing agency, has announced the appointment of Mrityunjay Kumar as President, Business Development. In his new role, he will be responsible for business strategy, partnerships, growth and expansion.
Mrityunjay brings over 22 years of experience in handling P&Ls. Prior to his new role, he was General Manager, India region with Publisher’s International, a digital marketing agency headquartered in Australia, where he was spearheading digital marketing, programmatic sales and growth of a SaaS platform, BOP (buy on platform) which helps in digitizing print publisher’s inventories. Before joining PI, he was working with 9X Media, Times Group, Percept Advertising and Hindustan Times.
Commenting on Mrityunjay’s appointment, Sumit Gupta, Founder and CEO of Zone Media, said, “We are excited to have Mrityunjay on board, he has well-oiled network and relationships with relevant stake holders, be it clients, agencies, publishers, he is surely going to chart the new growth trajectory for us. He joins us at a time when we are expanding to the APAC region, already operational in the markets of Indonesia, Philippines and will soon be entering to other Asia pacific regions. His experience is surely going to accentuate our growth. We will also be utilizing his expertise of SaaS sales for our SaaS platform Viral Pitch, which is largest influencer marketing platform globally.”
Mrityunjay, said, ”I am thrilled to join the company of digital marketing experts, Zone Media has been delivering results consistently to its business partners, looking forward to working closely with our existing and new business partners. As a team our focus will be to lead the OEM and Connected tv advertising for our associates in APAC region in addition to complete digital marketing solutions.”
