EORTV, a LGBTQ focused OTT platform, ties up with ‘Engage’, a body fragrance brand from ITC for a promotional campaign. The campaign played out digitally on EORTV the streaming platform and its social media properties for a little more than two weeks.
As a part of the campaign, the brand’s banner advertisements were put on EORTV’s website and streaming app for 15days. A substantial brand exposure was given on the platform’s YouTube channel and other social media handles. A fifteen second pre roll of Engage perfume’s audio-visual creative was attached to EORTV’s driver property, I Love Us 3. On screen-logo pop up in each episode of the show, I love Us 3 was also integrated into the campaign.
A subsequent contest was also run where gift hampers of Engage were shared with early bird subscribers and winners to encourage them to subscribe and view the platform.
Speaking about the collaboration, Falguni Shah, COO, EORTV, said, “We are really thrilled to have Engage- ITC on board. When a mainstream brand associates with EORTV it is very reassuring. Right from the outset our mission has been to integrate the LGBTQ community into mainstream society. Any effort or association in that direction is always very heartening. A widely used brand like Engage associating with us is a proof of inclusion. It sets a precedent and helps in paving the way for a much-needed change”.
Speaking about the campaign Deepak Pandey, CEO, EORTV, said, “Engage is a very powerful brand and this association shows that the brand is connecting with the audiences in a meaningful way. EORTV has a very strong niche and we feel this collaboration is a step in the right direction towards inclusivity ”.
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