Dating app Aisle has launched ‘Careful Before Committing’ campaign highlighting the importance of slow dating, a global phenomenon taking shape as single men and women choose to form a connection before deciding to get into a relationship.
The film follows a seemingly innocent meeting between a man and a woman at a café. As the conversation moves forward, it becomes clear that the man has controlling tendencies and is attempting to manipulate the woman’s behaviour to fit his standards. He disapproves of her weekend plans and asks her to delete some pictures from her phone – all under the guise of wanting their relationship to be a certain way.
Watch the film here:
The campaign highlights the dangers of unnoticed behaviours and encourages viewers to focus first on building a strong emotional connection with a potential partner before considering a relationship with them. The film, brought to life by 21 Grams Collective, serves as a warning to anyone who may be tempted to compromise on their values or personality to please someone else.
Speaking about the campaign, Able Joseph, CEO, Aisle, said, “We believe that relationships are built over time on trust, honesty and mutual respect. It’s important for anyone choosing a long-term relationship to take their time and get to know their potential partners before jumping into the possibilities of a future together. The ‘Careful Before Committing’ campaign is our way of encouraging our members to do just that.”
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