26FIVE Global Lab, the US-based brand growth management consulting firm, has announced the appointment of Ritesh Rao as CEO of 26FIVE India Lab.
Ritesh brings 18+ years of agency expertise with past leadership roles at Creativeland Asia, Isobar/Dentsu Group, and Lowe Lintas. He has been at the forefront of digital engagement for global MNCs spanning Unilever, Woodland, Nabard, and J&J Kellogs, most recently driving market visibility and growth for brands including Pizza Hut, Netflix, Jio Saavn, AMNS, Capital Foods, India Today Group, Mercedes-Benz India, United Colors of Benetton, MTS India, and JetPrivilege.
“Ritesh brings deep expertise across media, a powerful ethos, and an impeccable track record in managing integrated strategies, award-winning creatives, and complex client structures for brands seeking to achieve exceptional growth,” said Sophie Ann Terrisse, Executive Chairman, 26FIVE Global Lab.
“26FIVE is behind the transformation of some of the largest brands in India,” said, Ritesh Rao, CEO, 26FIVE India Lab. “I have admired 26FIVE’s philosophy and methodology for building brands for faster-paced growth to achieve the highest returns for clients globally. I am excited to be working with this highly energetic, insightful, and experienced team, and look forward to further amplifying its impact in this region,” he added.
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