Tic Tac, the confectionery brand of Ferrero India, a manufacturer of sweet-packaged products, has announced the launch of its latest Digital Influencer campaign #TicTacLife in a musical collaboration with Yashraj Mukhate.
As part of the Digital campaign, Yashraj Mukhate showcases how Tic Tac breaks the silence of boredom through the iconic rattle sound of Tic Tac Box, thereby creating a refreshing symphony.
The digital film opens with a sleepy Yashraj nodding while sitting on his desk. To snap out of the seemingly never-ending boredom, he opens a pack of Tic Tac which brings much needed instant refreshment. While enjoying the newfound revival, his eyes light up in joy as he is inspired by the sound of Tic Tac. Furthermore, he uses the Tic Tac box to create a delightful rejuvenating symphony to break people out of boredom and uses the jingle to invite people to join him in living the Tic Tac life.
Watch the film here:
Commenting on the Campaign, Zoher Kapuswala, Marketing Head, Pills & Gums, Ferrero India, said, “Tic Tac has always been a ‘Youth-first’ brand, keeping the Consumer at Heart of all its endeavours. Keeping pace with the Gen Z & their passion for Music & Fun, we leveraged the magical combination of the viral music sensation- Yashraj Mukhate’s aptitude, & the Brand’s Iconic Rattle sound to create an engaging and exciting symphony that inspires everyone towards a refreshing transformation from boredom to fun filled moments.”
Sharing his view on the collaboration, Yashraj Mukhate said, “I’m very excited to collaborate with Tic Tac on its new digital campaign #TicTacLife. Playing with interesting sounds has been a running theme on my profile and the amazing rattle sound of Tic Tac box has given me the inspiration to make this, refreshing jingle. I encourage everyone to join me in living the Tic Tac life and break out of the dull day-to-day boredom.”
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