Disney Star, the official television broadcaster of TATA IPL 2023, claims to have broken all viewership records for the first 19 matches of the tournament.
As per BARC, 36.9 crore viewers tuned in to Disney Star’s Live broadcast of the first 19 matches. The broadcaster has also clocked 11350 crore (113.5 billion) minutes of watch time for the Live broadcast of first 19 matches.
The broadcaster has also seen a growth of ~25% in match TVR in comparison to the last edition, for the Live broadcast of first 19 matches.
Sanjog Gupta, Head – Sports, Disney Star, said “It has been a record-breaking start to Tata IPL 2023 on Disney Star eclipsing all previous benchmarks for viewership of the first 19 matches. Close matches and scintillating individual performances combined with the power of Star Sports’ #BetterTogether campaign and world-class storytelling capabilities have ensured that viewership for IPL 2023 in just 19 matches is within touching distance of the viewership registered by the full season last year. We are seeing record viewership in multiple audience cohorts across age groups, gender, and SECs, which is indicative of Television being the most preferred destination for family/community viewing of marquee sporting events. We are thankful to fans for the outpouring of love and support for Disney Star’s coverage of IPL. We will strive to continue elevating the viewing experience.”
