Country Delight has launched a new campaign for its tender coconuts, highlighting their unique selling proposition of ‘Zyaada Paani’
The campaign features three ads that promote the benefits of Country Delight’s coconuts. The ad films have been conceptualised in-house, produced by Kishor Dashpute of The Talesmith and co-directed by Tushar Ajgaonkar and Prajyot Kadu. The campaign is aimed at promoting Country Delight’s tender coconuts, which are known to offer a high quantity of water.
The first ad depicts a young couple enjoying coconut water in a romantic setting, but their moment is cut short as the coconut runs out of water within a few sips. However, with Country Delight’s coconut having ‘more water,’ they can prolong their romantic moment.
Pyaar Ka Asli Yaar:
The second ad features an elderly couple who recreates a romantic moment from their honeymoon by sharing a Country Delight coconut. The ad showcases how more coconut water can lead to more romance.
Nostalgia:
The final ad is in the humorous space, where a father-to-be is shocked to learn that his wife is expecting twins. As he looks around, everything starts doubling. But something surprising happens when he looks at the Country Delight coconut.
Judwaah!
Chakradhar Gade, Co-founder of Country Delight, said, “As the leader in the branded coconut market, we wanted to bring out our product USP in an entertaining and relatable way, and these films do just that.”
The ad films named “Pyaar ka Asli Yaar” and “Nostalgia” has also made use of the jingle that has recently been composed by Dr Ilaiyaraaja for Country Delight.
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