Zee Biskope has announced the launch of its latest initiative, Zee Biskope Originals, which will showcase movies exclusively curated for Bhojpuri audiences. These movies will draw inspiration from the region’s rich culture, beliefs, and day-to-day existence.
The channel has affirmed that these movies will be created in-house by Zee Biskope and will be produced to the highest cinematic standards, ensuring that they connect with the audience on a personal level.
ZBO will showcase prominent filmmakers from the region as well as from the Hindi fraternity, thereby providing a diverse and compelling range of films. The movies featured on Zee Biskope Originals will be free from any uncomfortable or embarrassing content, making them perfect for family viewing. The channel promises to bring hitherto unexplored or under-represented genres to the forefront, providing a wider palate for its audience to choose from.
Zee Biskope Originals’ inaugural film, titled “Preet Ka Saaya,” is scheduled to premiere on May 14th, 2023. This social drama with a supernatural backdrop is centered around a core belief in the region that any human being’s journey is not complete till their unfulfilled wishes from any life are complete. It is a Socio-supernatural-dramedy which is a novelty in this category. Zee Biskope Originals promises to be a game-changer in the Bhojpuri film industry, and viewers can expect a range of engaging, high-quality movies in the future.
“The core premise of ZEE Biskope is to establish, celebrate, and elevate consumer truth in its most engaging form. Since the beginning, the brand has been a shining example of living this philosophy and transforming the category dynamics. It not only changed viewers’ expectations but also elevated Bhojpuri to a reputable level in respected national and global professional forums. We are excited to offer our viewers a new range of movies with Zee Biskope Originals. These films are unique and relatable, and showcase the best of Bhojpuri culture. We are confident that our viewers will enjoy these movies and appreciate the effort we are putting in to provide them with fresh and high-quality content,” said Samrat Ghosh, Chief Cluster Officer – East, ZEEL.
Amarpreet Singh Saini, Chief Channel Officer, Bhojpuri Cluster, added, “We are thrilled to launch Zee Biskope Originals, a new wave of Bhojpuri movies. With this initiative, we aim to provide our viewers with fresh, engaging, and high-quality content that they can enjoy with their families. As a curated movie channel in the Bhojpuri category, Zee Biskope provides unique opportunities to advertisers/brands to explore in-movie integrations, brand placements, and brand presence. This enables them to find a deeper and more meaningful connection with our audience of movie lovers. The team’s dedication to bringing the Bhojpuriya soul to screen has not only been appreciated by our ardent viewers but has also been recognized. Here’s to ZEE Biskope’s Bhojpuriya spirit: Aanthon Pahariya Loota Lahariya!”
