Adomantra Digital, a new age digital advertising and marketing solutions company, has appointed Vikas Pandey as the Marketing and Business Head. The appointment is in line with the company’s strategic vision to expand business operations and drive growth across the country.
Pandey brings with him over two decades of extensive experience in brand management, marketing & sales. Prior to this, he was associated with D S Group, as a Brand Manager for almost a decade. He was leading the brand campaigns with all the existing stakeholders through direct marketing efforts and communication strategies, which made a significant impact on the business growth of the company for the last few years. Pandey has earlier worked with various brands like Colgate-Palmolive, Pfizer and Wockhardt ltd.
Commenting on his appointment Vikas Katoch, Founder & CEO, Adomantra Digital India, said, “With the evolution of technology, digital advertising has evolved over the years. Programmatic advertising, marketing modelling mix, chatbots, content marketing has changed the way digital marketing functions.”
“Every business introduced digital advertising as a significant segment, and this got a bigger push post Covid. Both companies, as well as consumers realized the power of technology in increasing consumer outreach and cutting down turnaround time. We have been able to deliver value in the last 10 years to our customers. We continue doing that, because of the strong relation we have created with the brands.We have always been committed to deliver a promise.We expect similar ethos from Pandey. We welcome him on board and wish him luck,” he further added.
On joining the company, Pandey, said, “Adomantra has been a brand to reckon with, when it comes to digital advertising. It has created a niche for itself in the digital advertising industry. It is my pleasure to be backed by such a growing company. I look forward to an excellent experience with Adomantra. I have worked with leading companies in my career and expect to deliver responsibilities with the same passion and innovative strategies.”
Adomantra’s programmatic advertising solutions have helped brands enhance their video ad visibility on online platforms through explicit market segmentation, monitoring and analysis. Its inventive algorithmic expertise empowers brands to connect and engage intrinsically with the intended audiences and their context in the online world; thus, helping advertisers/ brands to maximize their revenue potential.
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