Moj, an Indian short video app, launched a two-week-long campaign called #AaDekhenZaraKismeKitnaHaiDum, celebrating the best of the 90s and 2000s.
Creators from all over the country will compete in three rounds with themes like comedy, music, beauty, food, and dance, for prizes worth ₹50,000. Winners with the highest audience engagement will be rewarded. Viewers can participate by supporting their favorite creators with virtual gifts and win prizes up to ₹10,000.
The first round, #JoJeetaVoSikander, includes topics like comedy legends, beauty trends, and dance moves. The top 100 creators advance to #KismeKitnaHaiDum round, where they battle it out over 5 days to prove which era is superior and move to #TheUltimateBattle. Top 40 creators compete again with battles revolving around themes from the 90s and 2000s, such as style, cooking, and trending food.
Talking about the campaign Shashank Shekhar, Sr. Director, Content Strategy and Operations, Moj and ShareChat, said, “Nostalgia is a powerful tool that connects us to our past while celebrating the present. With #AaDekhenZaraKismeKitnaHaiDum, we aim to bring the greatest showdown between two epic decades, settling the score on everything from the best boy bands to the coolest fashion trends. As a platform, Moj has always been committed to showcasing the most entertaining content, and this campaign is no exception. Our community of creators is in for an unforgettable ride as they will relive the glory days of the past and celebrate the present with us. We can’t wait to witness some entertaining battles emerge, as we embark on this journey of discovering which era truly reigns supreme.”
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