Zoomcar, a car sharing marketplace in emerging markets, has launched its first large-scale brand campaign called #ApniHiSamjho.
The campaign aims to showcase the warmth of the Host-Guest connect while highlighting the marketplace model’s true values, such as a wide variety of cars, keyless entry, ratings, 2-way chat between Host & Guest, and an opportunity for budding entrepreneurs to host their cars on Zoomcar & earn their second income.
The campaign was launched during the IPL on TV and is not limited to TV alone, with Zoomcar having a brand presence across digital mediums, top airports, and various prominent outdoor properties. Overall, across these mediums, Zoomcar aims to ensure that the story remains consistent and helps builds memorability and increase awareness.
“We are excited to go live with our new brand campaign #ApniHiSamjho that was created to showcase and build our Guest-Host community. #ApniHiSamjho is the overall tagline of the campaign that articulates the true spirit of our platform. We believe a brand campaign should ultimately tell a powerful story. At its core, it’s about translating this story for people in such a way that we clearly demonstrate the value that we create for them. Whether you’re a guest or a host, you come to the Zoomcar platform with the expectation that we can help serve your requirement. We believe this campaign helps satisfy this need, whether a guest embarking on a trip or a host pursuing an entrepreneurial opportunity,” said, Greg Moran, CEO and Co-Founder of Zoomcar.
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