Licious, a meat brand, has launched a new campaign called “Juicy, Delicious, must be Licious” to celebrate the joy of eating juicy chicken.
The campaign features a film showcasing a chicken-lover enjoying a particularly juicy piece of chicken, while others around them are left craving for the same experience. The film concludes with the tagline “Juicy, Delicious… Must be Licious!” emphasising the brand’s commitment to providing high-quality and flavorful chicken.
Watch the film here:
Santosh Hegde, VP-Marketing, Licious, tells us more about the campaign, “Since its inception, Licious has been redefining the codes of the category, setting new benchmarks in freshness & quality. Through extensive consumer immersions we understand that for our consumers the taste of the chicken in the dish is the ultimate test. And that’s the key differentiator of Licious chicken – it is juicier than other chicken and elevates your meals to the next level. To achieve this, we take a lot of measures in the backend – from raising the birds right to ensuring a foolproof cold-chain system that locks in moisture right up to the time you get cooking. This campaign is an endeavor to introduce our consumers to the world of great tasting chicken – the Licious way. The film is sure to invoke your senses and leave you drooling for a bite of succulent juicy Licious chicken, drawing you in for a delightful gastronomical experience.”
Adarsh Atal, Executive Director – Creative, Tilt Brand Solutions, said, “This was a pivotal brief for us. Licious as a brand has built itself on the proposition of the freshest quality chicken. This time around, we were tasked to land that Licious is in fact the tastiest chicken out there, since it is the juiciest. The creative leap we took was to show that when the chicken is so juicy and tasty, it’s not only enjoyable to eat but also equally enjoyable to watch someone eat it.”
