Disney Star Network has announced that 2.1 crore new viewers tuned in to watch the Rivalry Week of Tata IPL 2023, which is the 6th week of the tournament. This takes the tally of total live broadcast viewership to 47.14 crore after 57 games, which is the highest in IPL history at the same stage.
According to the network, seven matches in week 6 crossed a peak concurrency of 3 crores with the MI vs RCB match registering a peak concurrency of 4.7 crore, the highest for week 6. The broadcaster also witnessed a y-o-y growth of more than 44% in Weekly TVR (Week 6), compared to the last edition.
An official statement issued by the network on Rivalry Week read, “Rivalry Week was a special initiative by Disney Star to brand Week 6 of Tata IPL 2023 as a “must watch” week with key rivalries between the most popular teams and teams from the North & South.”
“The initiative entailed special programming for the week including a fresh take on live match coverage across Disney Star’s popular match segments like Ask Star, Incredible Moments (Rivalry) and Down Memory Lane as well as new show segments like Fan battles, Versus and Rivalry Games on India’s No.1 Cricket show – Jindal Panther Cricket Live. Disney Star also hosted content creators from Meta during the week to dial up rivalries between fan armies,” added the statement.
Disney Star is currently building ‘Race To The Playoffs’, from 23rd May 2023, through a host of initiatives across live coverage, programming, and fan engagement.
