JioCinema, the Official Digital Streaming Partner of TATA IPL, broke its own world record as 3.2 crore concurrent views tuned in to watch the IPL 2023 final match between Chennai Super Kings and Gujarat Titans on 29th May, 2023 at Narendra Modi Stadium, Ahmedabad. In a nail-biting encounter, the Chennai Super Kings emerged victorious for the 5th time.
Previously, the Qualifier 2 between Gujarat Titans and Mumbai Indians held on May 26, 2023, saw 2.57 crore concurrent viewers tuning in to watch the action.
In addition to the edge-of-the-seat match action, JioCinema’s repeat record-rumble comes on the back of several fan-centric offerings such as free streaming across all network subscribers, 4K streaming, 12-language commentary, and the free-to-play contest Jeeto Dhan Dhana Dhan with exciting prizes for every match, including a car.
The OTT Platform has clocked over 1,500 crore video views in the first seven weeks of the TATA IPL 2023, and the average time spent per viewer per match touched 60 minutes.
JioCinema has roped in 26 top brands for its digital streaming of TATA IPL 2023, including (Co-Presenting Sponsor) Dream11, (Co-Powered) JioMart, PhonePe, Tiago EV, Jio (Associate Sponsor) Appy Fizz, ET Money, Castrol, TVS, Oreo, Bingo, Sting, AJIO, Haier, RuPay, Louis Philippe Jeans, Amazon, Rapido, Ultra Tech Cement, Puma, Kamla Pasand, Kingfisher Power Soda, Jindal Panther TMT Rebar, Saudi Tourism, Spotify and AMFI.
