Scaler, a tech education startup, announced its association with the online video streaming platform Disney+ Hotstar as an official partner for World Test Championship Final between India and Australia from 07 to 11th June 2023.
Through this association, the edtech startup aims to garner around 50 million cumulative impressions for the edtech’s latest brand film that urges working professionals to be self-driven in their hungry pursuit for skill-based career growth.
“We are delighted to announce our strategic partnership with Disney+ Hotstar for the much-anticipated Final between India and Australia. This collaboration marks a pivotal step in Scaler’s evolving brand-marketing journey as we move beyond the safe harbour of our minimal investment for a maximum-impact approach. Our goal is to enhance visibility for the brand by aligning with niche sporting events that reach our desired demographic,” said, Rahul Karthikeyan, Chief Marketing Officer Scaler & InterviewBit.
“As we continue to expand our learner base, impactful associations with high-decibel sporting events, such as cricket, will help instantly create the desired brand awareness amidst a much wider audience. We look forward to a captivating match and creating a memorable experience for all cricket enthusiasts,” he added.
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