CEAT, a tyre manufacturer, has announced former Australian cricketer and commentator, Matthew Hayden, as its new brand ambassador.
As part of this association, the brand has launched a four-part talk show series titled “CEAT Timeout,” featuring Hayden as the host in conversation with former Indian cricketer Sunil Gavaskar.
The series showcases conversations between Hayden and Gavaskar, covering various aspects of cricket, including their personal experiences, opinions on the current state of the game, and predictions for the upcoming World Test Championship.
Lakshmi Narayanan B, Chief Marketing Officer, CEAT Limited, said, “We are excited about this partnership with Matthew Hayden, a true icon in the world of cricket. The “CEAT Timeout” series is an engaging talk show that is packed with expert analysis, predictions and interesting strategies of our cricketers for the upcoming World Test Championship. Matthew Hayden’s passion for the sport and his ability to connect with fans make him the perfect choice to host these series. We believe that this collaboration will not only strengthen our brand’s association with cricket but also provide our audience with unique and entertaining content.”
The brand stated that the talk show series will serve as a precursor to the highly anticipated World Test Championship finals, contested by India and Australia, beginning June 7, 2023. The first two episodes of “CEAT Timeout with Matthew Hayden and Sunil Gavaskar” have been released and can be viewed at the following links on CEAT’s Youtube channel.
Watch the films here:
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