11 Indian entries are among shortlists announced for the WARC Awards for Effectiveness 2023, winners of which will be announced at the Cannes Lions International Festival of Creativity on 19 June.
In the Cultural Impact category, ‘Vim: Men In Black’ by MullenLowe Lintas is among shortlists alongside ‘Whisper: The Missing Chapter’ by EssenceMediacom and Leo Burnett.
In the Customer Experience category, ‘How Thums Up Made Cricket Better for Fans’ by Ogilvy is among medal contenders.
In the Instant Impact category, ‘No Fear is Too Small for Mountain Dew’ by Flibbr Consulting Services has been shortlisted.
In Brand Purpose, there are four shortlists from India. They are: ‘Turning Prejudice into Pride’ for Hero Pleasure by McCann Worldgroup; ‘When the Ultimate Protector Made Way for Bigger Protectors’ for Dettol also by McCann Worldgroup; ‘Breaking Taboos by Breaking Silence’ for Stayfree by DDB Mudra Group and ‘H For Handwashing’ for Lifebuoy by MullenLowe Lintas Mumbai and MullenLowe Singapore.
In the Business to Business category, ‘Delivering Dignity to Those Who Deliver’ for Zomato by McCann and McCann Health has been shortlisted.
Also among shortlists is ‘The Hire’ for Indeed by DDB Mudra.
In the newly introduced Use of Data category, ‘Mining Behavioural Data Via Taste’ for Lay’s by Pepsico is among shortlists.
