Park Avenue Soaps has launched its maiden TVC in an effort to emphasise the brand’s core benefit of providing the sensation of having just showered, evoking a feeling of freshness.
According to the brand, the fragrance and ingredients of Park Avenue Soaps enable consumers to feel refreshed and self-assured throughout their day.
This marks the first occasion that Park Avenue Soaps will be raising awareness among consumers regarding its fundamental proposition of freshness and fragrance through its communication. With this new campaign, the company aims to become the preferred bathing brand for men.
Watch the film here:
Pooja Sahgal, Chief Marketing Officer, Park Avenue, said, “The idea of mesmerising Freshness that people immersively notice was a strong platform to bring alive the discriminator of Just Showered freshness. Park Avenue Soaps with its unique fragrances and natural ingredients are customised to provide long lasting freshness for men to help them create an impact as they take on the day. Park Avenue Soaps are on growth trajectory, and we are sure this campaign will accelerate the momentum.”
Credits:
Client: Godrej Consumer Products – Park Avenue Soaps
Agency: Wunderman Thompson
Production House: Small Fry Productions
Creative Team: Steven Mathias, Priya Pardiwalla, Arjun Chandravanshi, Manash Parui
Account Management: Abhay Godbole, Swati Agnihotri, Swastika Digha
Producer: Ryan Suares
Director: Keyur Bipinchandra Shah
