Park Avenue, a men’s grooming brand, has launched a TVC campaign featuring its newly appointed brand ambassador, actor Siddhant Chaturvedi.
The campaign revolves around the relatable idea of experiencing nervousness when trying something new for the first time. Siddhant not only stars in the TVC but also lends his voice to the song in the ad.
Conceptualised by Wunderman Thompson, the TVC depicts Siddhant as a rockstar in a band, showcasing his momentary nerves before a stage-dive. Park Avenue Fragrance Deo for Men steps in as confidence booster, empowering Siddhant to boldly make the stage-dive and conquer his apprehension.
Watch the film here:
Commenting on the campaign, Pooja Sahgal, Chief Marketing Officer, Park Avenue, said, “Our campaign ‘Spray kar, aage badh’ draws inspiration from the insight that everyone, regardless of their background or profession, experiences nervousness when trying something for the first time. Park Avenue Fragrance Deo for Men recognizes the importance of overcoming these inhibitions, enabling men to embrace their ambitions and reach for the stars. The film features a youthful personality like actor Siddhant Chaturvedi, who is not only performing but is also singing, adding a more personalized touch to the campaign.”
Being appointed as brand ambassador for Park Avenue Fragrances, actor Siddhant Chaturvedi, said, “Park Avenue fragrances are the preferred deodorants of choice for today’s generation. Nowadays, the youth are seeking to new things and participate in new experiences. But sometimes they lack confidence or have doubts about taking the first step. Park Avenue Fragrances gives you the confidence to boldly go ahead. I resonate strongly with these values as well – I understand that sometimes you feel nervous before trying something new and you may need that boost or edge to boldly go forth. The brand offers a wide range of fragrances under both the Classic and Signature ranges – I personally prefer the Good Morning aerosol to give me a perfect start to the day.”
