Baseline Ventures, a sports marketing agency, have signed a multi-year extension to continue exclusively represent Indian cricketer Smriti Mandhana.
Mandhana, who signed with Baseline in 2017, have partnered with brands such as Hero MotoCorp, Red Bull, Nike, Gulf Oil, Wrangler, Hyundai, Leela Hotels.
In addition, Mandhana will be a part of the recently launched Baseline Foundation as she wants to lend support in helping upcoming young athletes across different sports.
Commenting on the continued partnership, Mandhana, said, “I am extremely delighted to extend my association with Baseline Ventures. Over the years, Baseline has played a pivotal role in expanding my brand presence and securing valuable endorsements. Their commitment and professionalism have been unparalleled, and I am confident that together we will achieve even greater heights.”
Tuhin Mishra, Managing Director of Baseline Ventures also expressed his delight regarding the agreement extension, stating, “Mandhana has been exceptional both on and off the field. Her remarkable talent, dedication, and influential presence have attracted numerous top brands. The brands have all signed long-term deals & most of them have even renewed with her which is testament to how much value she brings to the brands and how well she has nurtured each partnership. We are proud to have Mandhana as part of our family and look forward to further strengthening her brand and creating more impactful opportunities together.”
