Fastrack Smart, the smart wearable from The Titan Company, has signed on Bollywood actor Ranveer Singh as its brand ambassador. The announcement comes alongside a new proposition, logo and products.
Fastrack Smart has launched its first brand campaign with the positioning ‘Follow Yourself’ featuring Singh.
Ravi Kuppuraj, COO, Smart Wearables, Titan Company, said, “With the shared exuberance and fearless fashion approach, this partnership with Ranveer Singh brings a new level of dynamism into our brand. His unique and one of a kind infectious social energy and trendsetting style resonate with the campaign ‘Follow Yourself’ and align the aspirations of Fastrack Smart and its target audience. I feel it is a dynamic fusion of style, technology, and charisma, promising an exhilarating journey for fashion-forward Indian consumers embracing the future with flair.”
Singh said, “Fastrack Smart is all about the new age trends, advanced technology, cool designs, and I am all for it! Like me the brand has a certain signature style and represents a dynamic attitude. I am pumped about this collaboration as we share similar DNA, and the campaign ‘Follow Yourself’ resonates with my personality. Isn’t it a smart match!!’’
Watch the campaign film here:
The video commences with a ticking clock that runs on IST, which not only represents Indian Standard Time but also symbolises the societal expectations set for us regarding the right time to graduate, start a family, and embrace adulthood.
Singh, figuratively breaking the Indian Standard Timeline in the film, questions why we should adhere to society’s predefined timeline when we can choose to ‘Follow Yourself’. While the world states what you should do, Fastrack Smart promises to empower one to achieve one’s goals. Wth Fastrack Smart, you march to the beat of your own clock, is the message.
Vikram Pandey, National Creative Director, Leo Burnett India, said, “Indian Society looks at the clock and doesn’t just see time, but also a ticking countdown to get things done by. From getting back home before 7pm to settling down before 26, there’s a ‘right time’ for everything. Fastrack Smart speaks for today’s generation by saying that your time is yours alone and there’s no need to follow society’s diktat when you can just ‘Follow Yourself’.
