ASICS, the global sportswear brand from Japan, has appointed Bollywood actor Shraddha Kapoor as its brand ambassador for India.
The brand will look to strengthen its ‘Sound Mind, Sound Body’ philosophy through the association and also build prominence among Indian female fitness enthusiasts. The actor will endorse the brand’s footwear and women’s sportswear offerings.
Rajat Khurana, Managing Director, ASICS India and South Asia, said, “We are thrilled to welcome Shraddha Kapoor as the new face of ASICS India. Her captivating performances and unwavering dedication to fitness perfectly align with our brand ethos. With a strong fan base and influential presence, she is the ideal ambassador to inspire and educate people about the importance of nurturing a healthy mind and body. This association will enhance our brand’s appeal and expand our reach across the country, fostering a holistic and active lifestyle.”
Kapoor, commented, “I’m excited to embark on this amazing journey with ASICS India. The growing awareness around the significance of physical and emotional well-being has made it essential for one and all to prioritise their overall health. I firmly believe that a healthy body nurtures a healthy mind, and it has always been my goal to share these values with my fans.”
The brand has 88 stores across India. The company founded in 1949 is a designer and manufacturer of running shoes, as well as athletic and sport style-inspired footwear, apparel, and accessories.
