The second season of Bigg Boss OTT, hosted by Salman Khan, has recorded four bn watch time across 35 mn viewers in the first 15 days of streaming on JioCinema.
Since its launch on 17th June, the show has garnered 40 cr views and registered over 150 mn votes, which is the highest ever, as claimed by the OTT Platform.
The current season is being telecast live 24 hours and is available to all of India at no cost. The company has introduced multi-camera feeds, 360-degree cameras, live chats, voting, and interactivity segments like ‘Meme The Moment,’ which has the funniest scenes of BB OTT converted into templates for viewers to customise into memes.
In addition to the current sponsors, advertisers across categories also continue to leverage JioCinema’s ad-tech suite to drive reach and engagement for their brands, said the OTT platform.
