HP India has launched its latest range of Chromebook laptops with a multi-film campaign, conceptualised by Lowe Lintas Delhi.
The campaign films feature two friends scheming to convince one of their parents about the benefits of owning the HP Chromebook. One film focuses on its impressive battery life, another showcases its million-app-strong App Tray, and the final one highlights its convertible touchscreen.
Watch the films here:
Prashant Jain, Chief Marketing Officer, HP India, said, “We are delighted to introduce this new campaign for HP Chromebook. This product is designed to empower learners by offering them the flexibility to collaborate, learn, and unleash their creativity on their own terms. With its fully convertible touchscreen, a wide array of 1 million apps, and impressive battery life, the HP Chromebook provides unprecedented freedom to learn and create. In today’s digital era, the right tool can revolutionize the learning experience and ignite imaginative thinking. We are thrilled to contribute to this transformative journey for young minds.”
Commenting on the campaing, Vasudha Mishra, Regional Creative Office, Lowe Lintas Delhi said, “How to communicate the product benefits strongly and evocatively has been the core of this campaign. Mohit Pasricha and his team have clearly left no experience unturned in coming up with this delightful series.”
The campaign is now live across various media channels, including television, digital platforms, and social media.
