Finolex Industries, a manufacturer of PVC pipes and fittings, unveiled a new film titled ‘Peedhiyan Badlengi, Pipe Nahin’ to express gratitude to plumbers for their role in the brand’s journey.
Created by Schbang Motion Pictures, the film celebrates the enduring trust and growing connections among stakeholders associated with Finolex Pipes. It highlights the durability of Finolex Pipes, drawing inspiration from the collective voice of stakeholders across the brand’s footprint. The film pays homage to plumbers as water warriors and acknowledges their decision to trust in the reliable and dependable brand.
The film’s storyline features a discussion among the plumbers, where the youngest member asks why they don’t have to install pipes in a specific house. The wise grandfather then explains that he had fitted Finolex Pipes long ago, and they performed exceptionally well, requiring no further maintenance or attention.
Watch the film here:
Ashok Jaiswar, Vice President, Head of Marketing and Communications, Finolex Industries Limited said, “With this new campaign, we aim to share the success story of plumbers who have long-standing associations with us and continue to confidently endorse our products and brand. The quality of our product portfolio is a testament to the enduring relationships we have built across generations.”
Kashyap Joshi, Executive Creative Director, Schbang, said, “When we asked, how long do Finolex pipes last, the answer went from months to years, to decades to generations. So we came up with a script where we let a family of plumbers ask this question to their previous generation. What resulted was a fun film that brings out the product claim in a very memorable way.”
