Online poker brand Pocket52 has launched a campaign themed ‘Ab Club Badalne Ka Time Aa Gaya’, with the promise of an elevated poker experience.
Part of the campaign are brand films featuring celebrities Raghu Ram, Sharat Saxena and Mushtaq Khan. The films are streaming on Jio Cinema and other social and OTT platforms, informed an official statement.
The film above features Ram fed up with an online game. He’s encouraged to join the bigger game with the bigger prize pool – Pocket 52.
The campaign also leverages India’s leading poker champions Laksh Pal Singh, Dhaval Mudgal, Raghav Bansal and Simran Malhotra as Pocket52’s ‘Poker Pros’.
The campaign comes when the brand has unveiled multi-table tournaments with grand prize pools, and the launch of the brand’s new desktop application with enhanced features.
Nitesh Salvi, Director, Pocket52, said, “We need to embrace the winds of change, as now is the time to revamp the Indian poker landscape. Beneath the surface of virtual tables and digital cards lies a rich tapestry of human interactions, skill-building, and a sense of community. Pocket52’s ‘Ab Club Badalne Ka Time Aa Gaya’ campaign brings forth a new era of excitement with which, we want to bring a fresh perspective which has innovation at its heart. Offers like our cutting-edge desktop app, exhilarating high-value tournaments, and cash game features are just the start. We’re here to excite and empower players with rousing opportunities, generous rewards, and a truly immersive poker experience like never before.”
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