Consumer durables brand NU has announced the appointment of Jyotirmoy Ghosal as its new Chief Business Officer. He was Business Head of OnePlus’ offline channels prior.
Brand NU launched with stated intent to democratise technology by making quality consumer electronics affordable to all. It entered the market with smart TVs, washing machines and air conditioners in April 2023.
Ghosal brings with him decades of experience in consumer goods distribution and sales spanning electronics to durables. He spent over two decades at Samsung Electronics, besides stints at LeEco, Huawei, BPL and Sleepwell.
At NU, Ghosal’s focus will be on driving the brand’s growth by channelling distribution to enhance reach.
Ghosal, said, “I am thrilled to embark on this new journey with NU. It is a brand that truly understands the significance of making technology and quality products accessible to all. I look forward to leveraging my experience to expand NU’s reach and create a lasting impact on the affordable technology market.”
Khushnud Khan, CEO & Co-Founder, NU, said, “We need someone with Jyotirmoy’s experience and ethos to lead our business objective of making NU range of products accessible for our consumers. With him onboard, we can hyperfocus on scaling the channel strategy, the purchase experience for our customers.”
A company statement said that the appointment of Ghosal signals NU’s commitment to cement its position as a game-changer in the industry.
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