GroupM, WPP’s media investment group, announced on July 27, 2023 the appointment of Saif Shaikh as the Head of Non-Biddable at GroupM Nexus India. He takes over from Sidhartha Patnaik, who has assumed a regional remit as Head of Non-Biddable at GroupM Nexus APac.
Shaikh brings over two decades of experience in the media and advertising industry. He was COO at Madison Media Pinnacle in his last assignment. He has worked with GroupM agencies Maxus and Wavemaker in the past, across the India and Malaysia markets.
In his new role at GroupM Nexus, Saif will focus on the long-term prioritisation of campaign implementation, leveraging cutting-edge tools and software for media planning and data management, and providing media activation solutions to clients, informed an agency statement.
Priti Murthy, President, GroupM Nexus India, said, “Saif’s extensive experience in deployment of tools and software for media strategising, planning and data management along with driving implementation will further strengthen the way we do media planning at GroupM Nexus India. I look forward to his contribution in elevating our non-biddable craft and embedding additional capabilities across GroupM agencies’ client activations.”
Shaikh, said, “I am thrilled and honored to take on this new role. India’s diverse and rapidly evolving market presents immense opportunities, and I am eager to leverage my experience and expertise to drive growth and innovation for GroupM Nexus. It’s an enormous privilege to be part of the world’s largest performance organisation and I look forward to delivering incremental growth for our agencies and clients. I am deeply grateful for the trust placed in me and look forward to collaborating with our talented team and valued partners.”
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