According to TAM AdEx-Television Advertising half yearly report, Jan-Jun’22 and Jan-Jun’23 both saw minor 3pc rise in ad volumes over Jan-Jun’21. Ad volumes remained stable in Jan-Jun’23 compared to Jan-Jun’22.
Among the Top 10 Leading Sectors, ‘Food & Beverages’ topped the list with 23pc share of ad volumes followed by ‘Personal Care/Personal Hygiene’ with 17pc share during Jan-Jun’23. ‘Auto’ is the only new entrant in top 10 list. ‘Personal Care/Personal Hygiene’ and ‘Household Products’ saw positive rank shift.
The Top 10 categories together added 31pc share of ad volumes in Jan-Jun’23, ‘Toilet Soaps’ led the list. Categories on the rank 1, 3, 4, 5 and 6 showed a positive rank shift compared to Jan-Jun’22. ‘Biscuits’ was the new entrant among the Top 10 categories during Jan-Jun’23. Categories on Rank 6, 7, 8 and 10 were from ‘Food & Beverages’ sector.
Among the Top 10 Advertisers, ‘HUL’ topped the list followed by ‘Reckitt’ during Jan-Jun’23. The Top 10 advertisers together added 46pc share of ad volumes. ‘Godrej Consumer Products’ observed positive rank shift. ‘Wipro’ moved up by eleven positions in the rankings, securing a place among the top 10. FMCG Players dominated the top 10 list.
Total 8.8K+ brands were present on Television during Jan-Jun’23. ‘Harpic Power Plus 10x Max Clean’ was the top brand. Five out of Top 10 brands were from ‘Reckitt Benckiser’ and two were from ‘HUL’. Top 10 Brands contributed 10pc share of Television ad volumes.
Among the Top Growing Categories, 200+ categories registered positive growth. ‘Toilet Soaps’ saw highest increase in ad secondages with growth of 88pc followed by ‘Toilet/Floor Cleaners’ with 35pc growth during Jan-Jun’23 compared to Jan-Jun’22.
During Jan-Jun’23, ‘GEC’ outperformed ‘News’ channel as the leading genre for advertising, in contrast to its position during the same period in 2022. News and GEC contributed to 55pc share of ad volumes. Top 5 channel genres accounted for more than 90pc share of ad volumes during both Jan-Jun’23 and Jan-Jun’22.
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