Sony Sports Network India, the official broadcaster of the Asian Games to be hosted in Hangzhou later this year, has launched another film as part of its ongoing ‘Zidd Pe Savaar’ promotional campaign.
The campaign conceptualised and created in-house captures the passion of Indian athletes and fans, and spells out the target of 100 medals at the Games for the contingent – with #IsBaar100Paar.
The latest promo features Bollywood actor Hema Malini. The camera pans across her many trophies and laurels, before capturing her speaking to the camera. She says that those who have the courage to dream, also know how to attain those dreams. Visuals of victorious Indian athletes take over as she says she too has a dream – of the Indian contingent attaining crowning glory. All of India shares the ‘Zidd pe savaar’ spirit of the contingent, she says, urging viewers to cheer for India to reach the target of 100 medals.
Earlier promos featured individual athletes capturing their determination to win at the upcoming Asian Games.
The campaign featured javelin thrower Neeraj Chopra and badminton ace PV Sindhu, among others.
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