Tata Cliq is promising to help users find their ‘perfect match’ with beauty products in its campaign featuring actor Kriti Sanon, thanks to its app that makes personalised recommendations based on skin type, hair type, beauty goals and other factors.
Matchmaker
Nudge
Tata CLiQ Palette is billed as a one-stop shop for all things beauty. The #YourBeautyMatchmaker campaign created by Havas Worldwide India comprises multiple films to introduce beauty lovers to the matchmaker to help them find the right products, connect them with a beauty community, and offer access to tips and tricks from celebrity experts, informed an official statement.
The films feature Sanon in casual conversations with another lady, and play on the ‘matchmaking’ efficacy of the app.
Mitali Parekh Acharya, Director – Marketing, Tata CLiQ Palette, said, “Tata CLiQ Palette is a tech-enabled beauty destination that aims to bring a new approach to how people discover and shop for beauty, which is further reinforced by the #YourBeautyMatchmaker campaign. Kriti Sanon’s banter in the films is aimed at sparking conversations about fulfilling every individual’s unique beauty goals. With our state-of-the-art AI-enabled beauty ID technology, the app helps match every customer with personalised beauty product recommendations. We look forward to consumers finding their beauty match on Tata CLiQ Palette.”
Anupama Ramaswamy, Chief Creative Officer, Havas Worldwide India, said, “Everyone in the world of beauty is looking for the perfect match. But in the process of looking for it, we find ourselves caught in a continuous loop of researching, looking for the best products, becoming tangled in reviews, and getting confused by advice from friends. Tata CLiQ Palette’s Unique Beauty ID technology allows you to flirt with all the possibilities that are tailor-made for you. We hope to create a conversation around personalisation in the beauty sector with Kriti Sanon’s interesting banter with friends and family discussing the wonderful app in the campaign.”
Tata CLiQ Palette’s feature Beauty ID asks the user a curated set of questions. This intelligent system collects essential information about skin type, concerns, preferences and beauty goals. With this knowledge, Beauty ID harnesses artificial intelligence to analyse user responses and generates tailored recommendations, according to the company.
Sanon said, “I am elated to have found my beauty match with Tata CLiQ Palette. I truly believe that beauty is born from our uniqueness and is a deeply personal journey. Tata CLiQ Palette serves as a trusted advisor by understanding one’s beauty needs and goals in detail to recommend the right products. As I discover and experiment with my beauty goals with Tata CLiQ Palette, I also look forward to encouraging everyone to be authentic and get their beauty game on by expressing their individual identity”.
